Introducing GO! Campaigns
GO! Campaigns offer a new, efficient way to run online ads through Commerce Growth. With a simplified setup and management process, this streamlined campaign flow helps you launch ads quickly while driving the best possible results for your business goals.
These campaigns use Criteo's advanced technology to automatically configure optimal settings for your marketing objectives, eliminating the need for manual configuration and saving you significant time and effort.
This powerful automation is driven by three core capabilities:
Full funnel excellence - delivers optimized results at every customer journey stage, from high-quality traffic acquisition to new customer conversion and revenue maximization.
AI-Driven performance -proprietary algorithms automatically adjust bidding, targeting, and creative elements in real-time to continuously maximize campaign effectiveness.
Dynamic personalization - intelligent product selection matches each ad to user intent, dramatically increasing engagement and conversion rates.
Benefits of GO! Campaigns include:
Performance - delivers the best results using proven ad configurations and tested creatives designed to meet your specific marketing objectives effectively.
Ease of use - setting up a GO! Campaign is much simpler than traditional campaigns, allowing you to launch in just a few minutes with a few clicks.
Time efficiency - consolidated budget management system lets you spend less time on routine tasks and more time focusing on your business growth.
GO! Campaigns are ideal for:
Growth-oriented businesses seeking stable, high-performance marketing strategies.
Campaign managers who want automated optimization without manual bid adjustments.
Marketers looking for cost-effective customer acquisition solutions.
Businesses that need to efficiently drive new website traffic and maximize sales from both new and existing customers.
When to use them?
GO! Campaigns are perfect for you if you want to maintain stable growth through a high-performance sales funnel easily and quickly. They work best as ongoing strategies for three essential business goals:
Efficiently driving new website traffic.
Cost-effective acquisition of new customers.
Maximizing sales from new and existing customers.
Where to find it?
1. Using the left navigation bar, navigate to the Campaigns section in Commerce Growth.
2. Click on the Create Campaign button on the right. You will get an option to either create a GO! Campaign or a Custom Campaign. Click on GO! Campaign to enter the creation flow.
How does it work?
GO! Campaigns represent Criteo's ultimate performance solution, combining over 20 years of advertising expertise with cutting-edge AI technology to deliver exceptional results for advertisers worldwide.
Built on proven methodologies that have driven success for 17,000+ advertisers, GO! Campaigns automatically optimize every aspect of your advertising to maximize performance with minimal effort from you.
Key settings and options:
Once you enter the GO! Campaign creation journey, you will notice that you only need to follow three steps to launch your campaign:
Set up your goal and budget
Design your ad
Review and launch
You can choose between 3 pre-set goals as per your requirement:
1. Drive new traffic
These campaigns efficiently reach new users who are highly likely to engage with your offer. As Criteo AI identifies consumers who show similar behavior to that of your existing website users. By reaching them with engaging ad formats, these campaigns expose your brand to potential customers, focusing on those who are most likely to visit your website to check out your offer.
Acquire new customers
These campaigns target high-purchase intent potential customers who have not previously converted to your website based on Criteo OneTag data. Driving a first purchase from a new customer is the first step to generating brand loyalty and future purchases.
Maximize conversions
These campaigns drive existing website visitors and past customers to convert. By reaching your website visitors, these campaigns keep your brand top of mind, boosting brand loyalty, product discovery, and customer lifetime value.
Feature interactions:
GO! Campaigns integrate seamlessly with your existing Commerce Growth setup, utilizing your connected product feeds and account configurations.
GO! Campaigns automatically create social ads along with other ads. You can start delivering GO! Campaigns on Meta if you have integrated your Meta account with Commerce Growth.