Launch your Go! Campaign
Where to find it?
1. Using the left navigation bar, navigate to the Campaigns section.
2. Click on the Create Campaign button. You will get an option to either create a GO! campaign or a Custom Campaign. Click on GO! campaign to enter the creation flow.
Key settings and options:
Once you enter the GO! campaign creation journey, you will notice that you only need to follow three steps to launch your campaign:
Set up your goal and budget
Design your ad
Review and launch
You can choose between 3 pre-set goals as per your requirements:
1. Drive new traffic
These campaigns are designed to reach new users who are likely to be interested in your offer. Criteo’s AI targets users from the same country as your website, identifying people who behave similarly to your current visitors. By showing them engaging ads, the campaign helps attract potential customers who are most likely to visit your site and explore your offer.
2. Acquire new customers
These campaigns are designed to target high-intent users who haven’t yet made a purchase on your website. Based on data from the Criteo OneTag, they target potential customers from the same country as your website who are most likely to convert. Driving that first purchase is a key step toward building brand loyalty and encouraging repeat sales.
3. Maximize conversions
These campaigns are designed to drive existing website visitors and past customers to convert. They can reach users who have visited the website, regardless of their location, as long as they’re considered potential buyers. By re-engaging them with relevant ads, these campaigns help keep your brand top of mind, boosting loyalty, product discovery, and long-term customer value.