Managing spend

There are two ways to manage your spend with Criteo:

Campaign spend limits
- Campaign spend limits are applied to all ad sets associated with the campaign. All ad sets under this spend limit will be paused once their collective spend hits the amount specified.
- Spend limits do not enforce any pacing or spend allocation among ad sets.
- You will not be billed for any spend above the amount specified by the spend limit within the renewal period.
  Billing obligation
  Campaign spend limits are what determine the maximum amount you can be billed for each renewal period. This means that if maintaining an exact spend amount is important to you, make sure that campaign spend limits are set.
  Ad sets will still aim to stop delivery once the budget amounts are reached.
Ad set budgets
- Ad set budgets determine the target amount or pacing for an ad set. For monthly optimized budgets, you can choose between a monthly budget and an average daily budget. The average daily budget option lets daily spend vary, while pacing aims to follow the selected daily average across the month.
- Ad set delivery will stop when this amount is reached.