Mobile Measurement Platforms | Preprod

Mobile Measurement Platforms (MMPs) and Measurement Capabilities

Measurement is at the core of every solution we build. With Criteo, your investments are always tied to clear, rules-based measurements. The goal of our MMP integrations is to help you understand, track, and optimize performance across all elements of your mobile app campaigns.

Our reporting tools give you insights into:

Placements
Creatives
Audience Performance
Top Products & Categories
Invalid Traffic
Shopper Journey

Benefits of using MMPs

Real-Time Campaign Measurement

View campaign performance and insights in real time.
Create custom reports, schedule them, and use ready-to-go templates for different marketing objectives.
Dashboards are customizable, but the options vary by MMP. Most platforms allow adjustments such as time periods, time zones, and attribution windows, as well as applying filters and breakdowns.

Mobile Attribution

With Criteo’s measurement capabilities and MMP integrations, you can:

Prove the value of your branding and performance budgets.
Optimize campaigns in real time.
Make smarter decisions based on actionable insights.
Leverage built-in fraud detection to protect ad spend against bots, click farms, and fake installs.

Measure Beyond ROAS

Track the lifetime value (LTV) of your customers:

Identify retention opportunities.
Focus on your most profitable customers using CDP, CRM, or in-store data.
Access advanced reporting on purchase frequency and recency.

Full-Funnel Report

Understand how upper-funnel campaigns (awareness/consideration) impact lower-funnel performance (conversion):

Simple Setup: Categorizes ad sets as upper or lower funnel.
Reported Uplift: See how exposure to both funnel stages drives more visitors and buyers.
Better Budgeting: Use insights to allocate budgets effectively.
Flexibility: Compare any ad set to inform media planning.

Deeplinking Capabilities

Deeplinking refers to the practice of using a hyperlink that links directly to a specific page or screen within a mobile application, rather than just launching the app’s home screen.

Enables seamless user experiences from ad to app content
Critical for re-engagement campaigns and onboarding flows.

Setting up MMP tracking in Commerce Growth

If you're launching an app retargeting campaign in Commerce Growth, you'll need to add your MMP tracking URL during ad set creation. This tells your MMP to attribute conversions driven by Criteo back to your campaign.

You'll find the tracking field under Ads tracking > Mobile measurement partner server-to-server click tracking parameter.
Paste in the tracking URL provided by your MMP. The URL will typically include macros, dynamic placeholders that get replaced automatically with campaign-specific values when your ads run.
Example: {{adsetid}} is replaced by your ad set's unique identifier once the ad set is created. Make sure all required macros are included in your URL — your MMP's documentation will specify which macros are needed.

We integrate with the following leading app attribution partners. When running app retargeting campaigns in Commerce Growth, you'll connect your MMP during ad set setup by adding your MMP tracking URL directly in the Ads tracking step.

Click the buttons below to access detailed support documentation for each MMP, or see Set up MMP tracking for app retargeting step-by-step instructions on configuring tracking in Commerce Growth. If your MMP is not in the list, please contact your Criteo representative.