Is MCP a new Criteo product?
No. MCP is an open industry standard that allows AI assistants to connect to external systems. Criteo uses the standard to make selected Commerce Growth capabilities available through approved AI environments.
Does MCP give AI tools unrestricted access to my data?
No. Access is controlled through authorization and permissions. An AI assistant can only use the data and capabilities made available to the connected account.
Does MCP replace my media team?
No. MCP helps reduce repetitive work, such as navigating reports and gathering information. Strategic decisions, brand oversight, and creative judgment remain with your team.
Can any AI tool connect to Criteo MCP?
No. Connections are controlled and limited to approved AI environments that meet Criteo's requirements.