Your brand on the big screen with CTV
Your customers are streaming more TV than ever, and many of them shop after they watch. Nearly half of consumers buy products online after seeing them advertised on connected TV (CTV). Criteo’s CTV offering makes it easy to add CTV to the campaigns you already run, using the same commerce data, team, and platform to reach more of the users who fit your needs.
Why CTV belongs in your growth strategy
The TV is the biggest screen in the house. CTV puts your brand there in full screen, with sound on, while people are paying attention.
CTV doesn't have to be a separate channel with its own setup and reporting. In Commerce Growth, it works alongside your display, online video, and social campaigns, so you can see what it adds to the whole program.
What you get?
Audiences built on real shopping behavior. We find your shoppers using commerce data from $1T+ in annual transactions, 4B+ product SKUs, and 750M+ people across the web, apps, social, and AI platforms. You can also use your own first-party audience.
Reach beyond your current display audience. Show up for valuable shoppers and new prospects your display ads aren't reaching yet.
Smarter bids for every household. Each bid reflects that shopper's own history, like site visits and past purchases, not just the app or time of day.
Quality streaming environments. Your ads run on free ad-supported streaming TV (FAST) and premium streaming apps. All ads are full screen, sound on, and non-skippable, with brand safety and verification controls.
Reporting tied to sales. See the visits, sales, revenue, and return on ad spend (ROAS) that follow each view, plus exactly where your ads ran, by publisher, channel, genre, and device. Full funnel and path to purchase reports show how CTV works with your display, online video, and social campaigns.
Managed services with the team you already know. Your Criteo team sets up, manages, and optimizes your CTV campaigns on the Commerce Growth platform.
How to use CTV?
If you already run display campaigns with us and want to test CTV, extend the audiences and strategy you already have to a new screen and reach more people.
How to get started?
Plan with your Criteo team. Agree on your audience, CTV goals, budget, flight dates, and how often you want reports.
Share your assets. Send a horizontal (16:9) MP4 video or a Video Ad Serving Template (VAST) tag, plus the landing page for the campaign.
Launch. Your Criteo team sets up and runs the campaign. Reporting is included.
Review and scale. Look at what CTV added, then decide on your next flights together.
Next step
Contact your Criteo team to plan your first CTV campaign.