Social Ads
Extend your marketing efforts into social media using Commerce Growth's social ads feature. This new capability allows you to seamlessly integrate social ads into your marketing strategy, leveraging Criteo's robust platform.
What are the benefits of this extension?
Incremental reach - reach your customers wherever they are most likely to engage with your brand at any given moment on social and the open web from a single platform.
Superior performance - automated AI-powered bid optimization dynamically allocates spend across your activated media channels to maximize performance by up to 20%.
Cross-channel measurement - unified reporting across the open web and social allows for a comprehensive view of campaign performance, enabling more informed decision-making.
Scaled addressability: efficiently engage with addressable audiences across social platforms using highly authenticated inventory.
Easy activation: quickly activate Meta inventory with a few clicks, benefiting from streamlined, one-platform integration.
When to use it?
Social ads are ideal for businesses looking to expand their marketing reach and optimize performance across multiple channels. Consider implementing social ads when:
You want to scale reach without complexity
If you're looking to extend your advertising presence across both social media and the open web without the hassle of managing multiple partners or platforms, social ads provide a unified solution.
You're already leveraging Criteo commerce audiences
If you are currently using Criteo's commerce audiences, you can seamlessly activate these valuable audience segments across additional channels. This maximizes the return on your existing audience development investments.
You need intelligent budget optimization
When you want automated, data-driven budget allocation that adapts in real-time based on delivery performance and results across channels, rather than manually managing spend distribution.
You value comprehensive reporting
If unified reporting and cross-channel measurement are priorities for your marketing operations, Social Ads provide a holistic view of campaign performance, enabling you to make more informed strategic decisions.
You're focused on acquisition and retargeting
Social ads are especially good for businesses with strong goals of getting new customers or advanced retargeting strategies. They let you reach customers at different stages of the buying process through many different ways.